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An Ounce of Prevention: |
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 “The increasing level of discrimination charges provide plenty of tough issues for employers, says Cerius Alliance Network partner, Littler Mendelson, a law firm ranked #1 in employment litigation.”
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White Papers |
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Gaining a Business Edge through Interim
Executive Management
by The Human Capital Institute
Interim Leadership is the strategic use of human capital to further a
company's business goals.
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Risky Business: Five Big Risks that Can Kill Your Business
by Cerius Interim
Executive Solutions
Bad things happen to good companies when management fails to recognize and address critical risks.
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Short Notes |
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Leadership
Taking Advantage of a Down Market
BusinessWeek; Keith McFarland
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Technology
SaaS Cost Savings Impress CIOs
SearchCIO-Midmarket.com,
Midmarket CIO News
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The Breakthrough Company
By Pamela Wasley
Recently I sat across the table from the CFO of one of the largest film and television production companies in the US. He said something few executives say and that is “The best time to be looking for ways to improve your business is when your business is doing extremely well.” This insight was refreshing since most companies do exactly the opposite, resting on their laurels and relishing in their successes.
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Are You Creating Profitable Customers?
By Martha Hess
Late last year, my article entitled, Does Marketing Matter?, discussed the role of marketing in addressing the #1 concern of CEOs; sustained and steady top-line growth (2006 Conference Board CEO Challenge Survey). For the inaugural issue of Cerius Edge, I’ll address the #3 concern of SMB CEOs; customer loyalty and retention.
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Increase the Value of Your Company
By Mark Friedman
Leveraging the value of your Sales Force Automation (SFA)/Customer Relationship Management (CRM) systems to more effectively deploy sales lead management can all contribute to increasing a company’s overall value. While some people consider these areas to be mostly tactical in nature, many others are recognizing the strategic importance of implementing best-in-class Sales Lead Management techniques.
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